http://www.adweek.com/adfreak/tourism-ad-makes-switzerland-look-lovely-if-youre-ant-136057
Some curiosities behind the ad: Formica rufa L. is a protected species in Switzerland, causing some activists to force the removal of the ad from online access. In turn, the protagonist in the video claims it is actually F. polyctena, which is not protected. What do readers think?
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